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Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young

Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young ebook
ISBN: 9780230104747
Page: 256
Format: pdf
Publisher: Palgrave Macmillan

Ogilvy's strategic services group in New York, for example, is comprised of a team of 150 planners and consultants specializing in brand planning, marketing and digital strategy, and analytics. Interested in learning more about Expion's Marketing Insights Technology? Expion believes organizations must constantly fine-tune their data filtering to have the optimal signal-to-noise ratio for each brand's business metrics. Brands will be permitted to be more visible on members' newsfeeds, growing the use of sponsored stories and video ads (which will become highlighted in users' feeds). The integrated communications agencies usually get access to data through clients and partnerships with media agencies. Advertisers will also be Emergence Of 'Mobile Remotes' Make It A Central Pillar Of Smart Communication Plans. Your Price: $14.25- buynow Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age). Home Depot's social-media strategy pays off. Brand media strategy: Integrated communications planning in the digital era. Very few communications agencies store their own data, which could put them at a disadvantage versus others in the category. New York, NY: Palgrave Macmillan. In 2013, this real-time planning and reallocation will go mainstream, moving from a 'nice to have' to an essential feature of digital campaign delivery and evaluation.